![]() ![]() It’s important to know that no two spam filters look alike. Advanced filtering mechanisms also use the power of machine learning to stay on top of spam.Others use fingerprinting: an approach where spam filters keep a collection of known spam messages and then calculate how likely it is that an incoming email has a similar intent.Some spam filters rely on scoring mechanisms: if an email’s spam score exceeds a certain threshold, the filter will mark it as spam.Spam filters use a broad range of criteria to analyze emails and to decide whether a message is spam: Spam filters are programs designed to identify unsolicited or dangerous emails so that mailbox providers can stop those messages from reaching the inbox. What’s a spam filter and how does it work? # Bonus! Link and image domain reputation.Your emails don’t have a plain-text version You don’t have a working reply-to address set up Your recipients marked your emails as spam But why do emails go to spam? In this guide, we’ll take a look at the most common reasons why legit emails might end up in spam and give you the tips you need to avoid that dreaded spam folder. ![]() It’s every email sender’s nightmare: your emails landed in the spam folder, not the inbox. ![]()
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